The Parrot
The Copywriter
The Writer
The Difference
The Experience

15 years in multinational advertising agencies in Melbourne, Sydney, Vancouver and Toronto. Another 10
as a freelance copywriter. Plus a passion for advertising, a love of words, an obsession with originality and an eye for detail.
Contact Sally Parrott
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Copywriting Specialities

Print campaigns: ideas that flag down your market and copy that connects.  Brochures that set a theme and create a point of difference for resorts, developments, schools, housing, companies and products.

Radio: Theatre of the mind that creates engagement (not annoyance) with listeners. I believe radio is an underrated medium that has loads of potential.

Online: Web Sites - copy that flows, links and has a consistent voice .Copy optimized for search engines. Web banners and social media campaigns.

TV: Clear, effective concepts that promote key benefits or establish brand image. Click to see.

Thai Airways
Mt Buller
Perfect Cheese

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